For most local roofing markets, we recommend starting at $1,500 to $3,000 per month in ad spend, plus management. This covers targeted campaigns across your highest-priority services and zip codes while generating enough data to optimize effectively. We'll recommend a specific budget based on your market size, competition level, and goals during the consultation.

For well-optimized local campaigns, expect $40 to $100 per lead for most residential services. Emergency repair leads tend to cost more but close faster. Storm damage leads fluctuate with local weather events. The key factor is campaign quality — a poorly managed campaign can cost $150+ per lead for the same keywords.

Most roofing companies see their first qualified calls within 5 to 7 days of campaign launch. Lead volume builds over the first 2-4 weeks as we gather data and optimize. By end of month one, you’ll have a clear picture of performance and cost per lead.

Local Google Ads include geo-targeted search campaigns that only show to homeowners in your specific service areas, Google Local Service Ads (the “Google Guaranteed” placements at the top of local results), and Map Pack ad placements. Regular Google Ads can show to anyone searching broadly. For a roofing contractor, local targeting is what produces quality leads.

We build dedicated landing pages for every campaign. A homeowner who clicks an ad for “hail damage roof repair Plano” needs to land on a page specifically about hail damage repair in Plano — with your reviews, credentials, and a phone number they can tap in one touch. Sending traffic to a generic homepage cuts your conversion rate significantly.